Strategi Promosi Produk Asuransi Jiwadi PT Prudential Syariah Cabang Binjai

نویسندگان

چکیده

Business competition in today's modern era is increasing and also fierce, where every company required to carry out attractive promotional strategies order get attract customers. In this case, researchers are interested researching sharia insurance products, namely life insurance. Which the purpose of study find what can be used by companies Because promotion very necessary for because on one hand it convinces consumers products offered, while other determines success facing market. context business competition, each makes maximum efforts implement marketing increase product sales maintain its name market share.

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ژورنال

عنوان ژورنال: Ekombis Review : Jurnal Ilmiah Ekonomi dan Bisnis

سال: 2023

ISSN: ['2716-4411', '2338-8412']

DOI: https://doi.org/10.37676/ekombis.v11i1.3335